Posts Tagged ‘Marketing’

by Dave “Doc” Rogers

It is interesting how in the United States no one thinks about what they have until someone tries to take it away. I may be speaking from my bias of 48 years of living, bouncing around the USA for a bit, several trips to Europe courtesy of the US Navy, and having friends from around the globe giving me their perspectives. Okay, I am speaking from that bias. But, it is still interesting how people here in the US will do nothing until threatened with losing it all. 

I have observed that a majority of the people in the United States are content with 40+ hours of work every week, 2 or 3 weeks of vacation every year, and trying to keep up with their neighbors’ consumer goods spending. It is the “American Dream” after all, owning a 3/2/2 with the kids and the dog. It is not everyone’s dream but Madison Avenue and partners have created that as the standard. And left undisturbed, the majority of people happily fit into that mold. What is discounted as unimportant – except at holidays and tax season – is the number of people on the outer fringes of this majority. There is the lower spectrum of people that do not have and are in need – hence, your holiday and tax deductible giving. The lower spectrum of people live daily with someone taking from them: the ‘man,’ the thief, the cop, the politician, the neighborhood parasites, et cetera. And there is the upper spectrum; the well educated and/or affluent. The objective of the rich is to remain so. The objective of the well educated rarely has anything to do with the furtherance of education and feeding young minds to drive the next generation. Typically, the well educated become bastions of social reform, change, or out right manipulation in ‘experiment.’ This is especially so when someone from the lower spectrum rises through to the upper spectrum of the well educated. They become champions of social change. 

When the status quo becomes ‘stale’ and tried and boring, the complainers rise up periodically and say that because their particular ‘thing’ is not important to everybody it is not getting enough attention. They rile at the establishment and chant ‘change’ until like a whiny child they get it; whether it is right or not. Then the experimenters come out of the woodwork like parasites attacking a host and establish themselves co-laborers in a just cause, all the while espousing their own brand of political and social reforms. Then it occurs to the majority in the middle. It slips through the gauze of veiled misdirection and hinted at truths. It sneaks into the information flow to the silent majority in their slumber world of make believe ‘all is well in the cul-de-sac.” And, a child points out the emperor is wearing no clothes. 

First there is shock and disbelief that someone would point out contrarily things are not what they seem to be. Then some begin to believe the truth while others hold fast they can see the fine threadwork because it makes them as special as those closest to the emperor. The end result remains the same. Truth remains true. And the emperor quickly runs to hide his under-alls; every lie and deception having been exposed. Not only is this a tale told to children, but history keeps bearing this out over time. No wonder no one teaches history as living, vibrant, and relevant. If they did it would be harder to sell the invisible threads of deception. 

If we are not careful what we have taken as ‘granted’ becomes a permission that can be removed by the ‘grantor.’ Freedom of speech, press, lawful assembly, religion … these aren’t free. There is a cost associated to each one of them. The rights established by a government are ink on paper; hexadecimal data bits in electromagnetic storage; ideas that carry the full weight of their disposable media. Fire burns paper. Loss of power or too much power ruins electronic storage. Even the hammer, weather, and earthquakes destroy stone and steel. There is nothing of permanence on the face of the Earth. Save one thing. People. 

I have heard, and occasionally joined in, that people complain they cannot join their social network online or they ‘got themselves TOS’ed.’ I have heard it said and even thought it myself, that ‘they can’t do that.’ Yes, they can. It is a business. You are not ‘righted’ to use their service. It is not a privilege to use their service. It is a granted permission to use their service. Such granting can be removed at the pleasure, want, desire, decision, et cetera of the primary provider with or without written notification. It is by ‘permission’ that users are allowed to utilize those services; agreed to by licking yes, I agree, OK, or some other similar convention. The news media and the social networks, the internet services, the printed media [newspapers and magazines] are not required in the least to give you access or voice. They are required by their owners to find a way to take your money; whether by advertising or by transfer of goods for funds. It is a for-profit business. 

The watch-out is when those who have been elected or appointed begin to think and believe [live out as if true and valid] that governance has become a business unto itself. And if governance is an entity unto itself it is no longer required to respond back to those governed. Outside of the United States of America and a few other real democratic republics, governance is the entity and those governed are governed at its pleasure. Inside the United States of America government of the people, by the people, and for the people is slowly eroding away. Great speeches made by men and women in difficult situations painting a hope that should not pass away have fallen on seemingly deaf ears. 

“We the people …” 

It is when the guiding documents that direct our method of governance remain alive through the people that continue to support it that the piece of paper with inked words becomes vibrant, alive. It is when the piece of paper inked with words becomes sacred, holy text that only a limited few can see or grasp the depths of understanding necessary to glean its wisdom that it becomes a noose around the necks of those so governed. 

The radical few would like to think that by their many and loud words they can shut down the opposing voices crying out. They think that if they cower the masses with twisty words of guilt and shame, of bigotry and prejudice; that to think a certain way will require the individual to decide on whose side they will stand. Psychology tells us that rather than act, the masses will allow themselves to be steered as so much cattle or sheep. Shall I remind the reader where all those masses of livestock were being gently steered? While in the wild the longhorn cattle fought the good fight of survival. Survival was dependent upon instinct, effort, and mutual protection. As ranches formed up, the longhorns adapted to easy grazing for several years until en masse they were led to the slaughterhouses of Fort Worth, Kansas City, and Chicago. Survival requires effort. Passive sustenance only requires a parasite. 

The social networks provide a service but want your money. Their advertising partners want your money. The various news media provide information and shock for money. Their advertisers pay them to shock or entice the viewer into looking at their advertising to induce buying. They are businesses out to make money. They will find a way to make that happen. They do not owe you anything except to skillfully try to take your money. The value of the product depends on those selling it. 

The danger lies in the various media using the collective passive social change influence. For years that was passive and a service of advertising for manufacturers’ products. Then the marketeers began applying ‘the con’ to selling advertising; a psychology to manipulate an outcome. Until now they are bloated ticks on a sedentary host too blinded to realize its state. That manipulation, that con, has been applied to our current governance. If you are aligned with those pulling the string attached to the nose of the bull then you are praised and favored. If you point out that the string pulling the ring is attached to people, you are decried as insane, a radical, uncouth, contrary, against the establishment, racist, hater, et cetera. Woe to you should you point out to the world that it is the emperor in his clothes of invisible thread who is actually naked and pulling the ring in the nose of the people. Hmm. 

I wonder how long I will be able to write such before I am shut down and heard from no more. After all, I own no media outlets to keep my voice going. The social networks allow my presence at their pleasure. The mainstream media do not accept anyone’s opinion except their own. Mark my words, your individual sovereignty is at stake. Enjoy. 

© 20091024

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Essays: The Marketing of An American President
by Dave Doc Rogers

It’s 2008 in the Year of our Lord,… unless that offends you then it CE or Common Era instead of Anno Domini, the Year of the Domion of the Lord Jesus, … unless that offends you. You see, I am never quite sure what is PC anymore. I used to think PC meant personal computer, but that’s not PC anymore. Well, to the point then, shall we.

It’s 2008 in the US of A. This means about 1/6th of the population will respond to civic marketing, wait in line, click a button or flip a switch or punch a card, and succumb to the firm belief and hope that they really did know what they were doing when they clicked or toggled or punched. Over 80% of the population will sit idly by and watch. If they are like most of those polled in my extremely unscientific polling process, they really had no clue who or what anyone really stood for. They just ‘believed’ this guy and everyone in that party – ’cause, you know they clicked that ‘all’ button – was it worth the effort to even get up that day? And, that is the state of most Americans at the voting booth, carrel, standee, machine, whatever it is now-a-days.

I have watched with interest 11 elections; which after counting them and writing this kind of makes me feel old. Not too old. I have been alive for only 12. Eleven presidential elections. The big whooptidoo on the television that fills up the prime time slots with news, events, debates, and discussions about what was said at anytime by the candidates for the lofty office of President of the United States of America. Purportedly the most power position in the world … according to news pundits in New York, Atlanta, Chicago, and LA. However, Paris, Moscow, London, Berlin, Beijing, and elsewhere may disagree with that statement. Pasty faced power boys from around the country backed by power brokers and those who want to be. Even fresh faced outsiders are lulled into the game at the promise of becoming a PTB later in life. Those that do not play are not re-elected. Then change, it was the 80s. New promises made that dwindled as a great man also dwindled. The 90s were about lies and a new century about deception and the looking for deceivers. Et tu Brute? In 2008 it is better to bury Caesar than to praise him, defile him too while you are at it, Cassius.

Watching the US news shows lately reminds me of Orwell’s book 1984. Side note, I read it in 1984. Punny, wot? Near the end of the story … I’m not giving anything away here … the television kept repeating the same deception that it always did. Our hero, after being fulling re-introduced into society sits watching the news. He says to himself if they lose just one battle then I will never give in but the next scene is him cheering the victory, a victim of their lies. How like our news today. It is sad to watch really. The psychological indoctrination is so subtle as to go unnoticed unless you are looking for it. CBS News with Katie has a panel of “undecided” voters for a post speech review. Careful screening of the audience allows her to steer the conversation quite well. She deliberates on those that have positive views of one candidate while “tossing” out a question to see if anyone had an opinion on the other candidate. Who is she fooling? Apparently most. I haven’t heard anyone decry such outlandish, one sided journalism. Oh, she did have one person speak on behalf of the other candidate. It was negative. Wink, wink, nudge, nudge. Let us tell you who to vote for.

A B C … I used to like that network. I mean, American Broadcasting Company. Great name … if you are from America. However, good news reporting and even journalism have gone away to glitz and flash story making. I loved their most recent post debate panel. No one was for one candidate and everyone was for the other. From the news anchor through all of the political “experts” they practically gushed over their favored candidate and lambasted the other. You would nearly think the guy must have been a criminal. Surprise, surprise, when the one candidate receives a lower grade but their favored one … just to make it close … gets a grade overall slightly higher. I mean, who do they think they are fooling when Georgie S, the former guy working in the White House who was given a ‘cush’ job by the pro-Demo party news team, is doing the ‘political’ analysis. Whatever. If you believe that was fair and balanced go downtown Manhattan and play 3 card montie. Your chances are better at getting a fair deal.

Oh … “fair and balanced” news network. They aren’t really. If you gloss to one side or the other then you aren’t fair and you aren’t balanced.

CNN … The news according to Ted Turner. I stopped watching them a long time ago.

I am disappointed at televised news and web news. I stopped reading printed news a l-o-n-g time ago. When you see pictures of one candidate in a darkened picture looking around at waving banners that you can’t read and you see the other candidate standing in front of a podium, slogan clearly visible, smiling fetchingly, right hand pointing outward which happens to be at the other candidate and the slogan talks about ‘change’, it should be obvious this photo was a set up. But no one said anything about that bit of news manipulation. That was on the web at MSNBC until the debate that evening. I went to get a copy of the pic and it had been changed already.

Channel 23 in the TV series Max Headroom was discovered to be advertising via ‘blip-verts’, which they determined later to be bad because certain couch-potato types would explode. They were using their tech to manipulate the audience into buying what they wanted. We go back to Orwell now. They too were controlling a demographic through repetition as if true. If all you hear is one thing and there is no counter to it, then eventually you can program someone, several someones, to believe whatever it is you want them to believe. Karl Marx said as much in regards to the youth of a nation.

I have no doubts that, like Lincoln, Obama began with good intentions a political journey. But, Obama will find that he owes so many so much for deals done for him that he will not be able to accomplish anything should he obtain the needed electoral votes. It won’t necessarily be the will of the people or even the masses. It will have been by the very slick and subversive marketing of the controllers of the information highway.

WR Hearst had no idea, my opinion, what he had wrought when he went about journalism with a new approach, sensationalism. It sold. It also fomented. Mock journalism became accepted over literary truth. Then others discovered that if you controlled the information highway you controlled the minds of a populous. With great affinity Hitler, Lenin, Mao, and Mussolini converted the masses to their way of thought. The frog was slowly boiled. I’ll explain that later. To great detriment to those societies did the infusion of “their” thought overcome the thinking of the individual, and the individual was replaced by the masses and their puppet masters. Oh to play god and not be!

The marketing of an American President is an insidious process. First, you have to manufacture a candidate. He has to be a certain heroic mix. He has to come from power or subservient to it. He has to understand it, to have tasted it. He has to be of a certain educational background, the “best” schools. He has to be sponsored, “mentored” in the “right” direction. He has to be flawed but not too greatly. He has to be trained to conduct himself so as to be seen correctly in the correct way in the correct environments. He will get a publicist. He has to be seen with the right people doing just enough to keep being seen with the right people. His speeches are tailored and well timed for maximum impact. He is well coached and well rehearsed. He is photogenic. It helps to have your own photographers taking shots you want taken. He is trained to comport himself well under pressure. He appears calmly assured, “presidential.”

In print, in press, in electronic media, in stills, he is presented in the best lights and backgrounds for his complexion, ethnicity, and agenda. In moving media, he is always presented in calm, presidential assurance speaking clearly and on topic. Comparative media, he is always presented in bright surroundings and candid joy. His opponents are in dark, disturbing, or awkward environments with facial expressions that run the gamut of emotions as long as they express a negative countenance.

Those with the power to do so, controllers of the information highways, steer oh so subtly, the minds, hearts, and emotions away from those things they do not like toward those things they want the numbed populous to see. It is the art of Copperfield and Houdini. Get them to look at what you want them to see while they are doing something else you do not want them to see. And, it is more insidious than that. There are some out there who fully believe they can do what they do because they can and there is no one who sees it or empowered to stop it. It all has plausible deniability. “I didn’t know that was going on, Mr. Chairman.” “I have no knowledge of that, Mr. Chairman.” The info highway loves that stuff. It’s less than 5 seconds and can be repeated easily on the web or in 15 second new highlight commercials.

So, unless honest media returns to the USA and otherwise intelligent Americans become benumbed by all of the subliminal imagery and messaging, #44 can only be Obama.

US citizenry will not have participated in an election of one who is to preside over the executive branch of the US government. No, the US citizenry will have fallen prey to mass media experimentation in mass population thought control, and it will have worked.

Now, as to who is better? McCain or Obama [sorted alphabetically and not preferentially]. I do not know and would not say so here.

McCain will fight and lose to a Congress that is entrenched along party lines and will not work with him because he is old, may die in office, will put her in office, is McCain the maverick, and 500 other reasons that require asking MCs and Senators for their ‘real’ opinion… not gonna happen. Internationally, he will be stymied and nothing will be accomplished. It might as well have been Wilson and Roosevelt pre-WWII for all of his effectiveness.

Obama will be tauted as a hero of Civil Rights in action right up to the point he starts thinking for himself instead of those who put him there. Then he will serve 4 years and is heard of no more. If he repays those who put him in his place then he will have 3 years of glory, 3 years of easy appointments, especially judges that are friendly to certain causes and bulwarks against others, even if it is legislation from the bench. The people will not matter. Internationally, everyone who is anyone or wants to be seen as ‘anyone’ will clamor to talk to this ‘golden anointed’ son of America. What looks good for prime time info highway will not be reality however. More will be harmed than helped. Military exacerbations will rise to the point of war and the next POTUS will have to throw his or her arms up in the air in … frustration or prayer … they won’t say which.

In my years of selling and working with and observing marketing, sometimes the hyped expectation doesn’t live up to the reality of ownership. They [MCs] won’t impeach because of the institution it represents, so which ever choice you end up with … ensure you sought out real information to support your 1:300,000,000 vote. Because if you do not know what you are doing those in power will only be too glad to ensure you do what they want you to do. Done.

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